AWR Tax Consultants is a boutique accounting practice based in Dubai. It is part of the AWR accounting group which was founded in the UK in 2007. Since then, we have helped hundreds of business owners and small companies- those with less than 250 employees. We attribute our success and rapid growth to our expertise, dedication, understanding and high ethic level. We work to develop strong relationships with you which allows us to make a major difference to your business.
AWR Tax Consultants was incorporated to help businesses in Dubai achieve VAT compliance, maximise their profits and achieve their business goals. We can help you not only comply with the new laws but also to make more money, grow your company and achieve your business and personal goals.
Your Accounts are Our Business
Keeping your finances in shape is a must, and you remain our priority with 3 core numbers:
Customer happiness
Based on our regular surveys, we measure how happy you are with our work. The current month’s results are 9.3 out of 10.
Turnaround time
This covers how fast your accounts and tax return are completed after we’ve received your complete information. This month’s average is just 14 days.
Proactive phone calls
We measure the number of calls made to you – whether about your accounts or business in general. Our target for this month was 50 and we made 63 calls.
If this sounds like the type of proactive support you want, then book a discovery call with us and let us start building a relationship.
We will protect you from the problems associated with incompetent, inattentive and unmotivated tax advisors and accountants. Don’t be fooled by the growing number of new “tax advisors” who have no previous experience with VAT and just want to cash in on the new law.
Your Success is Our Business
As an owner, partner or Managing Director, you have your business goals as well as personal ones. We understand that it is your personal goals and values which drive you forward in business.
Our staff have a shared personal goal of helping others. We all share the goal to succeed in life and part of that success is helping others to succeed. We are driven to help entrepreneurs, small business owners and MDs.
Why? It is these brave pioneers who create the jobs for others and support the local, national and international community. Small businesses (those with less than 250 employees) combined create more jobs between them than the large enterprises and big corporates. They form the backbone of many local communities. Small businesses help people, communities and cities to survive and thrive.
Our goal is for you to achieve your goals.
Our Mission
AWR’s mission is to help small companies in Dubai to thrive by providing superior financial advice and support. We exist to ensure that your business maintains compliance, hits it targets and continues to employ people.
In short, our mission is your success.
Our Vision
“Our vision is to become the preferred tax advisors and accountants for small businesses in Dubai.”
We understand how small businesses work. We are entrepreneurs ourselves and we know what is important and valuable to you. We understand the pressures of running a small business. We know and appreciate the risks you have taken and the journey you have been on to establish your successful business.
Employees who work for large companies and corporates, have never faced these pressures personally, so they do not understand you and your needs. This is why we will become the preferred tax advisors and accountants for small businesses in Dubai.
Our Core Values
AWR focuses on five core values. These values guide our business, our decision-making process and how we care for you.
Integrity
We do the right thing. We maintain a high ethic level and we prize honesty and openness. We insist on truthfulness with each other, with our clients and, with our suppliers.
Respect
We treat others as we expect to be treated. We have the upmost respect for others; their beliefs, their culture and their way of life. We operate in a spirit of cooperation and value human dignity.
Success
Your success is our success. We work to ensure that your business achieves superior results and you can live the life you want. Success is an important core value but we list it last as it cannot truly be achieved unless our other core values are in place.
Professional
AWR Tax Consultants is a team of highly competent professionals. This is reflected is in our professional manner and the high quality of our work. The time and effort we put into every project is true to our mission of delivering superior results. We believe in hard work and achieving the right result for you.
Happiness
Happiness is vital to us. We create happy clients through our work and high quality relationships. Happiness leads to more productive employees, improved relationships and a higher quality of work. As part of our core value of happiness, we like to spread wealth beyond business. This is why we are involved with charitable projects across the world.
We’re a proud member of the Buy1Give1 Initiative
Our business model enables us to give back to the community, and working with us means you’re also helping make a difference by changing lives.
When you choose AWR to make a difference to you and your business, you help us make a difference to others who really need it too.
We donate a proportion of our fees to charitable projects around the world, including access to clean water, life changing operations, medical support and education for children.

